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PT Borwita Citra Prima is a leading consumer products distribution and logistics company, marketing and distributing global brands such as Procter & Gamble (P&G) and Gillette across their supply chain networks. The company’s distribution network focuses on Eastern Indonesia, distributing products across 460,000+ outlets across all channels, ranging in size from hypermarket, supermarkets, minimarkets, wholesalers, big retailers, and small stores.
Borwita Group was incepted in 1976 as an independent distributor of pharmaceutical products and grew rapidly with the increase in consumer demands. Since 1988, the company markets and distributes Procter & Gamble (P&G) and Gillette brands’ consumer products. Following which, many leading consumer brands, such as Ceres and Megasurya Mas, also trusted Borwita to manage their supply chain.
Borwita partnered Boon Software to implement Symphony WMS™ to digitalised and optimise their supply chain, delivering better value, accuracy, and speed for their logistics operations. Borwita’s warehouses are empowered with greater control of the product issue type and management of lead time, resulting in a zero rate of product waste. Symphony WMS™ maintained superior standards and quality for each product and shipment by monitoring and controlling the expiry dates. The picking process in the warehouse are also automated by the inventory level management and advanced replenishment features, resulting in outbound optimisation and efficiency.
With the empowerment of Symphony Logistics Suite™ coupled with logistics experts from Boon Software, Borwita Logistics is transformed digitally to offer and serve unique distribution solutions to it’s customers in warehousing, multi-mode deliveries, and cross-docking activities across their 42 warehouses, strategically positioned throughout Eastern Indonesia, 472 delivery trucks/vans and 467 delivery motorcycles operating out of 170 branch offices across East Jakarta, Central Java, East Java, Bali, Lombok, Nusa Tenggara Timur, Nusa Tenggara Barat, Sulawesi, Maluku, and Irian Jaya.
"We engage Boon Software to support our operations by implementing Symphony WMS™. It’s excellent feature help us to digitalized and optimized our supply chain, make us possible to deliver better value, accuracy, and speed in our logistics operations. We trust Symphony WMS™ will continue offer satisfaction to our future's competitive market challenges."
Managing Director, Borwita Citra Prima
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